Conducting ethical research in marketing
Mathieu Alemany Oliver
| Year of publication: |
2021
|
|---|---|
| Authors: | Alemany Oliver, Mathieu |
| Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 74-90
|
| Subject: | Ethik | Ethics | Marktforschung | Market research | Unternehmensethik | Business ethics | Bibliometrie | Bibliometrics | Wirtschaftsethik | Economic ethics | Marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304717