Conducting field research in retail stores : a meandering path to a successful research project
Stella Marie Minahan, Patricia Huddleston, Bridget Behe and R. Thomas Fernandez
| Year of publication: |
2013
|
|---|---|
| Authors: | Minahan, Stella Marie ; Huddleston, Patricia ; Behe, Bridget ; Fernandez, R. Thomas |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 2, p. 189-203
|
| Subject: | Feldforschung | Field research | Kundenanalyse | Customer analysis | Wahrnehmung | Perception | Ladengestaltung | Store design | USA | United States | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743690