Conducting field research in retail stores: A meandering path to a successful research project
| Year of publication: |
2013
|
|---|---|
| Authors: | Minahan, Stella Marie ; Huddleston, Patricia ; Behe, Bridget ; Fernandez, R. Thomas |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 2 (1.5.), p. 189-203
|