Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

Sustainability labelling as a challenge to legitimacy: spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers

Anagnostou, Angela, (2015)

Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

Ingenbleek, Paul T. M., (2013)

Moving toward new horizons for marketing education : designing a marketing training for the poor in developing and emerging markets

Teklehaimanot, Mebrahtu L., (2017)