Conducting interorganizational research in marketing using key informants
Nirmalya Kumar ; Louis W. Stern and James C. Anderson
| Year of publication: |
1992
|
|---|---|
| Authors: | Kumar, Nirmalya ; Stern, Louis W. ; Anderson, James C. |
| Publisher: |
University Park, Pa. : College of Business Administration, The Pa. State Univ. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 37 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 181 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004147261