Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Madhu Viswanathan
| Year of publication: |
2012
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|---|---|
| Authors: | Viswanathan, Madhu |
| Published in: |
Transformative consumer research for personal and collective well-being. - New York, NY [u.a.] : Routledge, ISBN 1-84872-852-2. - 2012, p. 109-129
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Niedrigeinkommen | Low income | USA | United States | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009259662