Confessions of the Pricing Man : How Price Affects Everything
by Hermann Simon
| Year of publication: |
2015 ; 1st ed. 2015
|
|---|---|
| Authors: | Simon, Hermann |
| Publisher: |
Cham : Copernicus Books, a brand of Springer |
| Subject: | Preismanagement | Pricing strategy | Führung | Mikroökonomie | Preisbildung | Vermarktung |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XV, 221 p. 43 illus., 17 illus. in color, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Preface: ConfessionsChapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do. |
| ISBN: | 978-3-319-20400-0 ; 978-3-319-20399-7 |
| Other identifiers: | 10.1007/978-3-319-20400-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014017826