Confiance et commerce électronique : un premier bilan

The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain understanding of the concept evolvement over the time, some guidelines are proposed.

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Year of publication:	2005-01
Authors:	Chouk, Inès
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	commerce électronique \| confiance

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing ; L81 - Retail and Wholesale Trade; Warehousing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010861420