Configuration of Logistics Activities across Life-Cycle of the Firms and Performance: Proposal of a Conceptual Model

In the last years, broad changes have contributed to the enhancement of the importance of the logistics as a source of competitive advantage, not just for increasing the satisfaction of the clients, but also for improving the performance of the firms. Nevertheless, the response functions of the firms to the referred changes are different according to the life-cycle stage that they face. The present paper aims to present a conceptual model that explores the connection between the life-cycle firm’s stages, and the standard profile of logistics activities, and the correspondent impact on performance.