Configuration of Logistics Activities Across Life Cycle of the Firms and Their Performance: A Conceptual Model

In recent years, broad changes have contributed to the enhancement of the importance of the logistics as a source of competitive advantage to the firms, not just for increasing customer satisfaction, but also for improving their performance. Nevertheless, the capabilities of firms’ response to the referred changes are different according to the configuration of the life cycle stages that firms face. The present paper aims to present a conceptual model that explores the connection between the life cycle stages of firm and the standard profile of logistics activities, and its correspondent impact on performance.