Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Year of publication: |
2010
|
---|---|
Authors: | Zaefarian, Ghasem ; Naudé, Peter ; Henneberg, Stephan |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 3, p. 299-316
|
Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management |
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