Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Sooyun Kim, Sunmee Choi, Geebum Park and Yeonjoo Lee
| Year of publication: |
2021
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| Authors: | Kim, Sooyun ; Choi, Sunmee ; Park, Geebum ; Lee, Yeonjoo |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 4, p. 598-613
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| Subject: | Cognition | customer attitude toward a luxury brand | emotion | fsQCA | personal trait | Konsumentenverhalten | Consumer behaviour | Emotion | Luxusgüter | Luxury goods | Kognition | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808826 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622611