Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Taewon Suh, Sang Bong Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Suh, Taewon ; Lee, Sang Bong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1591-1619
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| Subject: | Academic-practice collaboration | Customer engagement | e-commerce | Loyalty loop | Omnichannel marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Kundenintegration | Customer integration | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09661-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383098