Configuring quality management and marketing implementation and the performance implications for industrial marketers
Kee-hung Lai; A. C. I. Yeung; T. C. E. Cheng
| Year of publication: |
2012
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|---|---|
| Authors: | Lai, Kee-hung ; Yeung, A. C. I. ; Cheng, T. C. E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 8, p. 1284-1297
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Qualitätsmanagement | Quality management | Einführung | Implementation | Klassifikation | Classification | Unternehmenserfolg | Firm performance | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009699336