Configuring retail fulfillment processes for omni-channel customer steering
Johannes Wollenburg, Andreas Holzapfel, Alexander Hübner, and Heinrich Kuhn
| Year of publication: |
2018
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|---|---|
| Authors: | Wollenburg, Johannes ; Holzapfel, Andreas ; Hübner, Alexander ; Kuhn, Heinrich |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 4, p. 540-575
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| Subject: | Omni-channel retailing | supply chain management | order fulfillment | fashion retailing | cross-channel retailing | online retail | Lieferkette | Supply chain | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Mode | Fashion | Textilhandel | Textile distribution | Auftragsabwicklung | Order processing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.1485085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932690