Confined creativity : the influence of creative code intensity on risk taking in advertising agencies
Kasey Windels; Mark Wilson Stuhlfaut
| Year of publication: |
2014
|
|---|---|
| Authors: | Windels, Kasey ; Stuhlfaut, Mark Wilson |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 35.2014, 2, p. 147-166
|
| Subject: | Kreativität | Creativity | Werbewirtschaft | Advertising industry | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383928