Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Hardeep Chahal and Madhu Bala
| Year of publication: |
2010
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|---|---|
| Authors: | Chahal, Hardeep ; Bala, Madhu |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 24363236. - Vol. 14.2010, 1/2, p. 1-12
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009891848