Confirmatory versus comparative approaches to judging theory tests
Brian Sternthal ; Alice M. Tybout ; Bobby J. Calder
| Year of publication: |
1987
|
|---|---|
| Authors: | Sternthal, Brian |
| Other Persons: | Tybout, Alice M. (contributor) ; Calder, Bobby J. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 1, p. 114-125
|
| Subject: | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001031354