Congruence in communication and customer booking decision : a cognitive heuristic perspective
Hongli Wang, Cuiqi Liang, Yunxia Zhu, and Mengnan Zhou
| Year of publication: |
2024
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| Authors: | Wang, Hongli ; Liang, Cuiqi ; Zhu, Yunxia ; Zhou, Mengnan |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 3, p. 703-721
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| Subject: | congruence information | virtual communication | “home-feeling” experience | polynomial regression | customer booking decision | cognitive heuristic | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Entscheidung | Decision | Heuristik | Heuristics | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23294884231157561 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635905