Congruency, Expectations and Consumer Behavior in Digital Environments

by Frederic Nimmermann

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Nimmermann, Frederic
Publisher:	Wiesbaden : Springer Gabler
Subject:	Digitale Güter \| Digital goods \| Konsumentenverhalten \| Consumer behaviour \| Computerspiel \| Video game \| Internetnutzung \| Internet usage \| Digitalisierung \| Verbraucherverhalten

Extent:	1 Online-Ressource (XIV, 213 p. 14 illus)
Series:	Handel und Internationales Marketing Retailing and International Marketing Springer eBook Collection Springer eBooks / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-28421-3 ; 978-3-658-28420-6
Other identifiers:	10.1007/978-3-658-28421-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398966