Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing
Alexander C. Larson; Rita L. Reicher; David William Johnsen
| Year of publication: |
2014
|
|---|---|
| Authors: | Larson, Alexander C. ; Reicher, Rita L. ; Johnsen, David William |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 2, p. 121-130
|
| Subject: | Conjoint analysis | Demand analysis | Hierarchical Bayes | Pricing | Services marketing | Conjoint-Analyse | Dienstleistungsmarketing | Marktforschung | Market research | Nachfrage | Demand | Theorie | Theory | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384243