Conjoint-based measurement of benefits of product functions and generation of target prices
Fee Steinhoff and Volker Trommsdorff
| Year of publication: |
2010
|
|---|---|
| Authors: | Steinhoff, Fee ; Trommsdorff, Volker |
| Published in: |
Innovation performance accounting : financing decisions and risk assessment of innovation processes. - Berlin : Springer, ISBN 978-3-642-01352-2. - 2010, p. 351-363
|
| Subject: | Innovation | Kostenmanagement | Cost management | Performance-Messung | Performance measurement | Conjoint-Analyse | Conjoint analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980353