Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
Daniel Baier ... (Hrsg.)
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Baier, Daniel (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Conjoint-Analyse | Conjoint analysis | Wissenschaftliche Methode | Scientific method | Conjoint Measurement | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 311 S. Ill., zahlr. graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 19 Beitr. - Literaturangaben |
| ISBN: | 978-3-642-00753-8 ; 978-3-642-00754-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834601