Conjointanalyse zur Messung und Erklärung von Markenwert
Thomas Otter
| Year of publication: |
2001
|
|---|---|
| Authors: | Otter, Thomas |
| Publisher: |
Wien : Servicefachverl. |
| Subject: | Conjoint-Analyse | Conjoint analysis | Markenimage | Brand image | Markenwert | Conjoint Measurement | Österreich | Mineralwassermarkt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 371 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 2001 |
| Notes: | Literaturverz. S. 354 - 371 brosch. : ca. DM 83.00, ca. EUR 44.00 (ab 1.1.2002), ca. sfr 77.00, ca. S606.00 |
| ISBN: | 3-85428-434-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001619552