Conjointanalyse zur Messung und Erklärung von Markenwert
Thomas Otter
| Year of publication: |
2001
|
|---|---|
| Authors: | Otter, Thomas |
| Publisher: |
Wien : Service-Fachverl. |
| Subject: | Markenwert | Conjoint Measurement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 371 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 2001 |
| ISBN: | 3-85428-434-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004682263