Connected wine packaging in retail : quantifying customer interaction and preferences for wine information
Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado and Tamara Bucher
| Year of publication: |
2025
|
|---|---|
| Authors: | Day, Irma Francoise Jacqueline Dupuis ; Carlson, Jamie ; Taylor, Alex ; Toohey, Lisa ; Delgado, Fotini ; Bucher, Tamara |
| Subject: | Connected packaging | Customer behaviour | Digital product information | Empirics-first | Retail | Wine | Wein | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Produktinformation | Product information | Verpackung | Packaging |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-05-2024-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327001