Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Efthymios Constantinides
| Year of publication: |
2010
|
|---|---|
| Authors: | Constantinides, Efthymios |
| Published in: |
Global perspectives on small and medium enterprises and strategic information systems : international approaches. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-61520-627-8. - 2010, p. 1-21
|
| Subject: | KMU | SME | Online-Marketing | Internet marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003972114