Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Imran Khan and Mobin Fatma
| Year of publication: |
2019
|
|---|---|
| Authors: | Khan, Imran ; Fatma, Mobin |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 17.2019, 4, p. 439-455
|
| Subject: | corporate social responsibility | CSR | brand loyalty | brand experience | brand trust | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Vertrauen | Confidence | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.099123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052315