Connecting with your customers
| Year of publication: |
c 2006
|
|---|---|
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | VII, 178 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Reprint |
| Language: | English |
| Notes: | Enth. 13 Beitr. Understanding customers' needs -- Tuning in to your customers / Kristen B. Donahue -- Let the customer make the case / Gerald Bertsell and Denise Nitterhouse -- How Best Buy's executives learn from the front lines / Lauren Keller Johnson -- The fourfold path to figuring out what your customers really want / Jim Billington -- Identifying customer segments -- Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton -- What's the cure for customer fatigue? / Kirsten D. Sandberg -- Do you really know what to do with your customer data? / Jean Ayers -- Survey your customers electronically -- Communicating with customers -- Zeroing in on what customers really want / Douglas Smith -- Are you reaching your customers? / Richard Bierck -- Connecting with your customers -- Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei -- Enhancing customer loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Questions about customer loyalty with Jill Griffin -- Keys to keeping your best customers / Jim Billington -- A crash course in customer relationship management -- What customer-centric really means: seven key insights / David Stauffer 0611 |
| ISBN: | 1-4221-0323-4 ; 978-1-4221-0323-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292010