Connection, trust, and commitment: dimensions of co-creation?
| Year of publication: |
2011
|
|---|---|
| Authors: | Randall, Wesley ; Gravier, Michael ; Prybutok, Victor |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 1, p. 3-25
|