Conoscenza di mercato per l'innovazione di prodotto : i percorsi delle imprese moda tra creatività e marketing
Gianluca Marchi
| Year of publication: |
2007
|
|---|---|
| Authors: | Marchi, Gianluca |
| Publisher: |
Milano : F. Angeli |
| Subject: | Marketing | Marktforschung | Market research | Innovation | Produktmanagement | Product management | Wissensmanagement | Knowledge management | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Italien | Italy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 236 S. graph. Darst. 23 cm |
|---|---|
| Series: | Economia / Monografia. - Milano : Angeli, ZDB-ID 2546813-3. |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | G. Marchi, professor at the University of Modena and Reggio Emilia Contains bibliography and notes |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003683918