Conscientious brand criteria : a framework and a case example from the clothing industry
Lars Erling Olsen; Adrian Peretz
| Year of publication: |
2011
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|---|---|
| Authors: | Olsen, Lars Erling ; Peretz, Adrian |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 9, p. 639-649
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| Subject: | Markenartikel | Brand | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Beziehungsmarketing | Relationship marketing | Altruismus | Altruism | Sportbekleidung | Sportswear | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260992