Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Christine Vallaster, Beate Cesinger, Thomas Niemand, Cornelia Huis, Eva Lienbacher
| Year of publication: |
2023
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|---|---|
| Authors: | Vallaster, Christine ; Cesinger, Beate ; Niemand, Thomas ; Huis, Cornelia ; Lienbacher, Eva |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 216-228
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| Subject: | B2B relationship | Social and ecological impact | Conscientious enterprises | Individual social identity styles | B-to-B-Marketing | Business-to-business marketing | Persönlichkeitspsychologie | Personality psychology | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369264