Conscious and non-conscious decision making in consumer choice : a conceptual model
Subhash Jha
| Year of publication: |
July-September 2015
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| Authors: | Jha, Subhash |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 3, p. 122-136
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| Subject: | Choice set | Consumer knowledge | Conscious | Non-conscious | Situational variables | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524788