Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Sofie Bitter, Sonja Grabner-Kräuter
| Year of publication: |
August 2016
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|---|---|
| Authors: | Bitter, Sofie ; Grabner-Kräuter, Sonja |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 26.2016, 3, p. 219-231
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| Subject: | Social networking sites | Facebook | Customer engagement behavior | Valence | Tie strength | Diagnosticity | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-016-0220-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666804