Consideration, choice, and classifying loyalty
| Year of publication: |
2009
|
|---|---|
| Authors: | Terech, Andres ; Bucklin, Randolph ; Morrison, Donald |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 3, p. 209-225
|
| Publisher: |
Springer |
| Subject: | Consideration sets | Switching matrix | Brand loyalty | Automobiles |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005005670