Consideration: Review of Research and Prospects for Future Insights
| Year of publication: |
1997
|
|---|---|
| Authors: | Roberts, John H. ; Lattin, James M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 3, p. 406-410
|