Consideration-set heuristics
Year of publication: |
2014
|
---|---|
Authors: | Hauser, John R. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 8, p. 1688-1699
|
Publisher: |
Elsevier |
Subject: | Consideration sets | Decision heuristics | Fast-and-frugal decisions | Consumer behavior | Marketing | Product development |
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