Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Ho Huy Tuu; Svein Ottar Olsen
| Year of publication: |
2013
|
|---|---|
| Authors: | Ho Huy Tuu ; Olsen, Svein O. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 4, p. 590-613
|
| Subject: | Satisfaction | Loyalty | Variety seeking | Consideration set size | Product category level | Customer satisfaction | Customer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127935