Consideration Sets in Conjoint Analysis
| Year of publication: |
1996
|
|---|---|
| Authors: | Jedidi, Kamel ; Kohli, Rajeev ; DeSarbo, Wayne S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 3, p. 364-372
|