CONSIDERATIONS CONCERNING PRODUCT INNOVATION APPROACH IN SUCCESSFUL MANUFACTURING ORGANISATIONS

Fast product innovation and creativity is driving the development strategies of the most nations enjoying high economic growth. The development of fast innovative new products needs to be based on a close alignment between technology, products and markets, with a focus on achieving increased aggregate value. This paper is dealing with important technological and organizational integration variables of new organizational products and with the motivation of workers to innovate.

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Year of publication:	2011
Authors:	DALOTĂ, Marius-Dan
Published in:	Holistic Marketing Management. - Facultatea de Management-Marketing, ISSN 2247-1189. - Vol. 1.2011, 4, p. 13-18
Publisher:	Facultatea de Management-Marketing
Subject:	knowledge management \| organizational behaviour \| innovation management \| motivation \| learning organizations

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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