Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Brahim Zarouali, Pieter de Pauw, Koen Ponnet, Michel Walrave, Karolien Poels, Verolien Cauberghe, and Liselot Hudders
| Year of publication: |
2019
|
|---|---|
| Authors: | Zarouali, Brahim ; Pauw, Pieter de ; Ponnet, Koen ; Walrave, Michel ; Poels, Karolien ; Cauberghe, Verolien ; Hudders, Liselot |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 2, p. 196-213
|
| Subject: | Kinder | Children | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1503109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243127