Consistency of purchasing and television viewing behaviour optimum periods for study
Michael J. West; Stephan F. Buck
| Year of publication: |
1968
|
|---|---|
| Authors: | West, Michael J. ; Buck, Stephan F. |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1968, 1, p. 341-370
|
| Subject: | Werbung | Fernsehen |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003504695