Consistent price endings increase consumers perceptions of cheapness
Hui-Hsi Hung, Yin-Hui Cheng, Shih-Chieh Chuang, Annie Pei-I Yu, Yu-Ting Lin
| Year of publication: |
2021
|
|---|---|
| Authors: | Hung, Hui-Hsi ; Cheng, Yin-Hui ; Chuang, Shih-Chieh ; Yu, Annie Pei-I ; Lin, Yu-Ting |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
|
| Subject: | Consistent ending price effect | Ending price | Purchase intention | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581937