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Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie, (2018)
Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie, (2016)
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L., (2016)
Sustainable, hedonic and efficient : Interaction effects between product properties and consumer reviews on post-experience responses
Cervellon, Marie-Cecile, (2014)
A model of consumer response to two retail sales promotion techniques
Laroche, Michel, (2003)
Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses