Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Mohammad Tayeenul Hoque, Prithwiraj Nath, Mohammad Faisal Ahammad, Nikolaos Tzokas, Nick Yip
| Year of publication: |
2022
|
|---|---|
| Authors: | Hoque, Mohammad Tayeenul ; Nath, Prithwiraj ; Ahammad, Mohammad F. ; Tzokas, Nikolaos ; Yip, Nick |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 1007-1023
|
| Subject: | Dynamic capability | Dynamic marketing capability | Emerging market | Strategic Configuration | Export | Firm performance | Resource Based View | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Ressourcenorientierter Ansatz | Resource-based view | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Wettbewerbsvorteil | Competitive advantage | Exportwirtschaft | Export sector | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185070