Constraining ideas : how seeing ideas of others harms creativity in open innovation
Year of publication: |
2021
|
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Authors: | Hofstetter, Reto ; Dahl, Darren W. ; Aryobsei, Suleiman ; Herrmann, Andreas |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 1, p. 95-114
|
Subject: | creativity | crowdsourcing | innovation contests | open innovation | user-generated content | Kreativität | Creativity | Open Innovation | Open innovation | Crowdsourcing | Innovationsmanagement | Innovation management | Innovation | Social Web | Social web | Kundenintegration | Customer integration |
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