Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Pedro Cuesta-Valiño, Javier Alonso-García, Federico Pablo-Martí, Estela Núnez-Barriopedro
| Year of publication: |
2024
|
|---|---|
| Authors: | Cuesta-Valiño, Pedro ; Alonso-García, Javier ; Pablo-Martí, Federico ; Núnez-Barriopedro, Estela |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 18.2024, 9, p. 2749-2780
|
| Subject: | B2B | Business models | Customer performance | Management | Marketing | Omnichannel ecosystems | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Multikanalvertrieb | Multichannel strategy | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-024-00780-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135719