Constraints and barriers on industrial customer performance in an omnichannel ecosystem

Pedro Cuesta-Valiño, Javier Alonso-García, Federico Pablo-Martí, Estela Núnez-Barriopedro

Year of publication:	2024
Authors:	Cuesta-Valiño, Pedro ; Alonso-García, Javier ; Pablo-Martí, Federico ; Núnez-Barriopedro, Estela
Subject:	B2B \| Business models \| Customer performance \| Management \| Marketing \| Omnichannel ecosystems \| Geschäftsmodell \| Business model \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Multikanalvertrieb \| Multichannel strategy \| Performance-Messung \| Performance measurement \| Marketingmanagement \| Marketing management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s11846-024-00780-y [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015135719