Constraints and motivators : a new model to explain sport consumer behavior
Year of publication: |
2010
|
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Authors: | Kim, Yu Kyoum ; Trail, Galen |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 2, p. 190-210
|
Subject: | Profisport | Professional sports | Ballsport | Ball game | Frauen | Women | Konsumentenverhalten | Consumer behaviour | USA | United States |
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