Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union
| Year of publication: |
1993
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|---|---|
| Authors: | Ennew, Christine T. ; Filatotchev, Igor ; Wright, Mike ; Buck, Trevor W. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 11-12, p. 21-34
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